Our Top Christmas Toys Selection from DreamToys 2017 Event

Our Top Christmas Toys Selection from DreamToys 2017 Event

Earlier the week, we had an email out of the blue from Britmums asking if we were available to attend DreamToys 2017 Event.

I wasn’t sure if we were going to go, as Ethan needed to be at school on Wednesday, which meant I had to drop him off and go straight to the event that is a train hop to London, and be back to pick him up in time when he finishes at 3pm. I decided to take Evelyn with me in the end – besides it will be fun, right?


Dream Toys Event 2017


We arrived there around 11 am. The event was already kicking off with Christmas music and big screen count down to Christmas. So no pressure then if you haven’t already sorted out your Christmas goodies for the kiddos yet (hence – that’s me! Ekk!). DreamToys marks the real countdown to Christmas and encourages gift givers not to leave purchases to the last minute in order to avoid disappointment.

As we had such little time, we decided to do a quick walk around at the venue first, which was held at St. Mary’s Church, Marylebone. The venue was perfect for hosting their the official toys and games Christmas Preview. This was my chance to see what will be the hottest toys this Christmas as I have no idea what to give Ethan for his Christmas this year.

With almost 80 new toys carefully selected by a panel of retailers made up of large chains, large and small multiples and independent retailers, this makes DreamToys one of the major media initiative run by the Toy Retailers Association and supported by members of the British Toy and Hobby Association today.

The Toy Retailers Association (TRA) acts as both a watchdog and persuader to ensure fair play for toy retailers and represents the toy retail sector on government panels and safety organisations in the UK.
Members include Toys R Us, Early Learning, Mothercare, Argos, Hamleys, Smyths, Toy Town, The Entertainer and many independent shops including members of the Toymaster and AIS/Playroom buying groups


Our Top Christmas Toys Selection from DreamToys 2017 Event

Dream Toys Event 2017

After our surveying around the venue, here’s my lovely Evelyn/ Toy Tester Master for the day, has selected a few things for you which we think your kiddos may like for their Christmas too. (Aff. links)
1. Mayka Toy Block Tape from Zuru – Geemac Sales & Marketing Ltd – RRP £15
The ORIGINAL Mayka Construction Tape instantly transforms virtually any surface into a base for toy building blocks, figures and accessories. Take your building and creativity to new heights!
Dream Toys Event 2017
I love Mayka Tape, which is 100% compatible with Lego and all other leading toy block brands. It’s super flexible so you can build around corners, up walls and on all your favourite objects to MAYKA 3D brick world! Snip a length of Mayka Tape and mount cannons onto the hull of your pirate ship. Build planets and rocket ships off your ceiling or race that police car right up the wall! Mayka Tape from ZURU is the original Toy Block Tape, launched on Indiegogo as Nimuno Loops by Chrome Cherry Design Studio. Evelyn was there a while, mesmerised how come lego can be up-side-down! There are 9 colours you can choose from.

2. Fidget Cube from Zuru – Geemac Sales & Marketing Ltd – RRP £10

The original ZURU Fidget Cube was designed by Antsy Labs to satisfy the natural urge to fidget throughout the day.
Dream Toys Event 2017
Backed by over 154,926 on Kickstarter, the design of Fidget Cube is one that would look great in any class, office or home. Made of premium quality materials this is the original design Fidget Cube – don’t accept knock-offs. Helps relieve ADHD, ADD and those with stress or anxiety. Specially designed by Antsy Labs, the six sides fulfill all your fidgeting needs: Spin, Roll, Breathe, Flip, Glide and Click your way into focus. #FreeTheFidget


3. LeapStart Interactive Learning System for Active Minds from Leapfrog Toys – RRP £40

This LeapStart Interactive Learning System bring learning to life, and it proved so. Evelyn was so intrigued by this jam-packed activities book. This is suitable for school and life for kids ages 2-7 years old.


Dream Toys Event 2017


Tap into big fun with the LeapStart™ interactive early learning system, perfect for school readiness and success. Recommended by 97% of teachers, LeapStart is packed with school and life skills for curious 2-7 year olds. LeapStart works with a library of replayable activity books (sold separately) that cover four learning levels: Nursery through to Year 1. Each learning level teaches and supports 50+ core and life skills that complement the UK national curriculum. Get them excited about everything from phonics to problem solving, and STEM to social skills. Each book contains over 30 activities.


4. LeapFrog “Scoop/Learn Ice Cream Cart” Toy Set – from Leapfrog Toys – RRP £40

Dream Toys Event 2017

Evelyn love love love this! Evelyn use the magic ice cream scooper to hear what colours the ice creams are then match them to your customers’ orders. Now this is what making learning sweet! Learning outlines:-

  • 20 playing pieces.
  • Magic scooper recognises ice creams and toppings.
  • Learn about colours, numbers, sequencing, memory and matching.



5. FurReal Roarin’ Tyler from Hasbro – RRP £135

Dream Toys Event 2017

E&E are animal lovers and Tyler’s favourite way to play is to ROAR! It’s fun to imagine that this handsome cub is trying to sound like a full-grown wild cat.

Imagine a jungle pet that’s also playful, meet Roarin’ Tyler, the Playful Tiger pet. This young tiger is always ready for fun and play and his favourite game is roaring! Tyler responds to sounds and touch with 100+ sound-and-motion combinations – roar at him and he roars back. Tyler can move his eyes, ears, head, mouth and tail, and when he’s not trying to act like a full-grown tiger, this handsome cub enjoys playtime with his little play toy that looks like a chicken. With poseable back legs and soft fur, he’s easy to hug and cuddle.

Evelyn desperately wishes she could take this cub home with her. I wish I could too.


6. Luvabella from Spin Master Toys UK Ltd – RRP £100

Discover so many real baby surprises with Luvabella. True-to-life facial expressions and movements! Play and interact with her in so many ways!

Dream Toys Event 2017


Discover so many real baby surprises with Luvabella! From the moment she opens her eyes and giggles, Luvabella will amaze you with her true-to-life facial expressions and personality! She moves, talks and plays just like a real baby. Through touch and play she affectionately responds to your love. Cover her eyes for a game of peek-a-boo, tickle her tummy and toes to make her giggle, or place a hand on her chest to gently listen to her heartbeat. You can even hold her feet to hear her say “mama” and begin to babble! The more you play with her, the more she’ll talk. Her babble will transform into over 100 clear words and phrases! Caring for Luvabella is fun with her four interactive accessories! Use her spoon to feed her and she’ll chew with delight! If she’s not full, she may ask you for more. After her meal, help Luvabella learn new animal names and sounds with her Lamby toy! If she gets fussy, all she needs is her soother. When it’s time to go to bed after a big day of play, lull her to sleep with her bottle.


Dream Toys Event 2017


I can see already that Evelyn will be a good mother one day.



So there you have it. There were many many more toys out there it was a little mind-blowing. I asked Evelyn what was her favourite out of the six toys above, she said the LeapFrog “Scoop/Learn Ice Cream Cart” Toy Set. I was rather relieved as this is a little more suited for my money pocket.

We also received a huge goody bag that is as big as Evelyn! lol! Because of this I will also do a separate vlog post for more Christmas Gifts Guide suggestions for you, but for now I hope this is useful little guide and you’ll find something you’ll like.


Our Top Christmas Toys Selection from DreamToys 2017 Event


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Our Top Christmas Toys Selection from DreamToys 2017 Event


Su x


This post is linked with: #twinklytuesday, #dreamteam

Su {Ethan & Evelyn}

Su blogs at Ethan & Evelyn. Ethan (7) & Evelyn (4) are her children. Her blog was originally an online diary but quickly transformed. She blogs about their life adventures of her experiences of motherhood, lifestyle, food, crafts, and travel. Her blog was awarded the Coupon Machine Travel Blog Top100 (#37) in 2016. The #MadBlogAwards 2016 Nominated for Best Craft Blog, Best Family Travel Blog, and Best Preschool Blog. She is a now a Freelance Writer, a Photographer, Co-creator of #ExplorerKids IG community. Host of #FabFridayPost and #ExplorerKids Linkys. And a Kids Yoga Teacher too! Connect with her on Twitter & Instagram @ethannevelyn

Find me on: Web | Twitter | Facebook


  1. 10/11/2017 / 5:03 pm

    Wow. Looks like she had fun. I can’t believe it’s £100 for a doll. You can get a phone. I like the simple things like the tape, which you could get really creative with. I remember wanting a teddy that talked that was £70 and mum replied I’ll talk to you. #FabFridayPosts

    • 17/11/2017 / 2:00 pm

      I know! It is rather much isn’t it. I really like the tape too. It is on our gift list too. Your mama is so funny! lol! Thanks for commenting. x

  2. 10/11/2017 / 8:18 pm

    What an amazing list of toys just in time for the holidays. The ice cream cart is my fave. #fabfridaypost

  3. 10/11/2017 / 10:46 pm

    OH my goodness; that looks like so much fun! I am truly without ideas of what to get my boys this year. They at that awkward stage when toys aren’t really being played with but they’d still like some though they themselves aren’t really sure what they’d like.

  4. 11/11/2017 / 8:20 am

    Nice informational post. I alwys like leap frog for their educational toys. It has given me ideas for this christmas.

  5. 12/11/2017 / 4:34 pm

    Your kids live right! They go to the best places and events! Toys, toys, toys! Evelyn must have felt like she was in hog heaven! Was Ethan upset he missed this one? Thanks for this list! certainly some great ideas! #FabFridayPost xx

    • 17/11/2017 / 2:09 pm

      Haha It was purely luck I say. Oh yes! Evelyn was on clouds 9! Ethan of course, as you guessed it, very jealous indeed, so I gave him a treat that he can open two of the toys. He was happy with that. Bless him lol!

  6. 12/11/2017 / 6:22 pm

    Hi, what an an amazing event to attend with some great gift ideas, I think my choice would be the fidget cube #fabfridaypost

  7. 12/11/2017 / 6:46 pm

    A great selection of choices #FabFridayPost

  8. 13/11/2017 / 2:19 pm

    What a great day, I bet Evelyn thought all her dreams had come true trying out a those toys

  9. 14/11/2017 / 11:24 am

    I always leave my Christmas shopping to the last minute. What an adventure you and Evelyn had though some great toys on offer. Sarah #FabFridayPost

    • 17/11/2017 / 2:15 pm

      I know! Me too! I’m glad I’m not the only one! lol! It was a good day out for us. x

  10. 14/11/2017 / 1:06 pm

    Looks like you had a great time and such a fun way to experience so many different types of toys and gadgets! #TwinklyTuesday

  11. 14/11/2017 / 1:21 pm

    Oh goodness what a wonderful event and all those lovely toys. I can see the appeal of the ice cream cart and wow to that goodie bag! #DreamTeam

  12. 16/11/2017 / 2:18 pm

    This looks like such a great event. I’m searching for inspiration for our littles this year and I love the look of the ice cream cart! Thanks for linking to #DreamTeam Su x

  13. 18/11/2017 / 10:05 pm

    What a fab opp! Some great things here. I am always a fan of the leapfrog products! Thanks for linking up with #TwinklyTuesday

    • 07/12/2017 / 1:50 pm

      Leapfrog are great! We love the Ice Cream Trolly. 🙂 Thanks for hosing. x

  14. 27/02/2018 / 9:45 am

    Hey Su, all toys you have mentioned in the blog are wonderful. These posts can help those mothers who want to buy toys for their preschoolers kids. They can learn lots of things with this toy. Thank you for this useful post. Keep posting!

    • 24/07/2018 / 2:13 am

      Yes that’s right. There are other toys for other age bracket as well. 🙂 We hope to revisit this year and bring you more awesome toys to share. x

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