#DirtIsGood – Outdoor Classroom Day with Persil

Did you know? 

  • 90% of life now spent indoors
  •  1 in 10 children never play outside
  • Children’s most regular playtime is at school – and even that is under threat

Play is so important in children’s development, mentally, emotionally, and physically.


Outdoor Classroom Day


#DirtIsGood - Outdoor Classroom Day with Persil


Throughout the month of May over on our #ExplorerKids Instagram Community, Sarah (Kipper&Curtains) and I will be working with Persil in helping to promote Outdoor Classroom Day, taking place on Thursday 18th May 2017.

Outdoor Classroom Day is a global awareness day to celebrate and inspire outdoor learning and play, a critical enabler of healthy, happy lives for children. Last year, they had just under half a million children participating in Outdoor Classroom Day across, 3,354 schools in 51 countries!

Michael Follett, an expert on school playtime in the UK, Canada and Australia, and a key member of the Outdoor Classroom Day Advisory Board; comments:

“Play at playtime delivers the ‘Unteachable curriculum’, the essential skills that, however good a school is, can only be learned through experience. Things like teamwork, leadership, resilience, and negotiation. Great playtimes at school can hugely contribute to children’s physical development and mental wellbeing and we lose them at our peril.”

The action for schools is simple – take at least one lesson outside and shine a spotlight on playtime, celebrating how important it is for children. From using natural objects such as stones and leaves to practice numeracy, or creating a treasure hunt to actively explore history on your doorstep, to den building and bug collecting – all to help children embrace learning through play in the outdoors.

Teachers can register their school at here. Parents and supporters can also sign up to get posters and letters to encourage schools they know to get involved. We hope you can join this revolution too!

Outdoor Classroom Day is coordinated internationally by Project Dirt, led in UK by NGO locals and backed by Unilever’s Dirt is Good campaign.


#DirtIsGood - Outdoor Classroom Day with Persil


Project Dirt – The Treasure Hunt Challenge 

Project Dirt’s mission is to create a vibrant and active online community where individuals, communities, companies and local authorities can share knowledge, advice, best practice and access resources.

We took on the idea of a treasure hunt as our challenge to explore our urban areas. Take a look at our video – perhaps, this will inspire you to do the same too. VDO



In this Treasure Hunt Challenge, we’ve learnt that an outdoor environment can also be a classroom. We learn…

  • Outdoor learning engages children with the subject and leads to a greater understanding of nature and surrounding environments. It also has benefits for their mental and physical health, and helps them build peer relationships.
  • Opportunities to play not only teach critical life skills such as resilience, teamwork and creativity, but is central to children’s enjoyment of childhood.

For more ideas how to design your own Treasure Hunt, you can log on here.

Whether you’re a teacher, organisation or just someone who cares about childhood, there’s a way to get involved. Teachers can take lessons outdoors on the day and celebrate their playtimes; organisations can help spread the word about the campaign; everyone can join in the conversation on social media. Using #ExplorerKids as mentioned earlier and #DirtIsGood

#DirtIsGood - Outdoor Classroom Day with Persil


Our vision is to create a play-friendly world so that all children everywhere can experience play every day. Whether known as OMO, Persil, Skip, Breeze, Ala, Wisk, Surf or Rinso, sold in over 78 markets in your part of the world, you can trust they’ll be there with the superior technology needed to help your family remove those tough stains again and again, so you’re able to enjoy those experiences worry-free.

Outdoor Classroom Day, an initiative we have championed in more than 50 countries to get children all over the world, on the same day, taking at least one lesson outdoors and celebrating the importance of their playtime. Visit here to learn more and join the fun!

Together, we can make sure children everywhere enjoy their childhood and have the foundations they need for the life they want to live.

Professor Peter Blatchford, who has been researching playtime in school for over 20 years responded:

“Playtimes and breaks in the school day, are often viewed negatively by both teachers and parents, but for children its often their favourite part of the day. Children need this time for social games, to develop the skills and the relationships with their peers that will ensure they have a happy childhood – and that they are ready to learn on return to the classroom.”

Cath Prisk, Outdoor Classroom Day Campaigns Director, says:

“Children who love their playtimes love being at school. Celebrating playtime is also celebrating giving our children the best start in life. It isn’t expensive, it isn’t hard work, it just takes a bit of creativity and trust. As part of Outdoor Classroom Day teachers and children share what works in their school grounds, and can have a go at making their playtimes great!”

I repeat teachers can register their school at here. Parents and supporters can also sign up to get posters and letters to encourage schools they know to get involved. We hope you can join this revolution too!

#DirtIsGood - Outdoor Classroom Day with Persil



About Unilever

Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries and reaching 2 billion consumers a day. It has 169,000 employees and generated sales of €53.3 billion in 2015. Over half (58%) of the company’s footprint is in developing and emerging markets. Unilever has more than 400 brands found in homes around the world, including Persil, Dove, Knorr, Domestos, Hellmann’s, Lipton, Wall’s, PG Tips, Ben & Jerry’s, Marmite, Magnum and Lynx.

Unilever’s Sustainable Living Plan (USLP) commits to:

  • Decoupling growth from environmental impact.
  • Helping more than a billion people take action to improve their health and well-being.
  • Enhancing the livelihoods of millions of people by 2020.

Unilever was ranked number one in its sector in the 2015 Dow Jones Sustainability Index. In the FTSE4Good Index, it achieved the highest environmental score of 5. It led the list of Global Corporate Sustainability Leaders in the 2015 GlobeScan/SustainAbility annual survey for the fifth year running, and in 2015 was ranked the most sustainable food and beverage company in Oxfam’s Behind the

Brands Scorecard. Unilever has been named in LinkedIn’s Top 3 most sought-after employers across all sectors.

For more information about Unilever and its brands, please visit here. For more information on the USLP

Outdoor Classroom Day is led globally by Project Dirt and supported by Unilever’s Dirt is Good brands. is leading the campaign in UK with support from Persil Play for today, prepared for tomorrow.

Join the movement at: www.outdoorclassroomday.com

*This is a collaboration post.

1 Moore, M.R., Sabo-Risley, C., 2017, Play in American Life: Essays in Honor of Joe L. Frost: Play Deprivation. Brown, S.
2 Klepeis, N.E., Nelson, W.C., Ott, W.R., Robinson, J.P., Tsang, A.M., Switzer, P., Behar, J.V., Hern, S.C., Engelmann, W.H., 2001, The National Human Activity Pattern Survey (NHAPS): A Resource for Assessing Exposure to Environmental Pollutants.
3 Blatchford, P., Pellegrini, A.D. and Baines, E., 2015. The child at school: Interactions with peers and teachers. Routledge.
Su {Ethan & Evelyn}

Su blogs at Ethan & Evelyn. Ethan (7) & Evelyn (4) are her children. Her blog was originally an online diary but quickly transformed. She blogs about their life adventures of her experiences of motherhood, lifestyle, food, crafts, and travel. Her blog was awarded the Coupon Machine Travel Blog Top100 (#37) in 2016. The #MadBlogAwards 2016 Nominated for Best Craft Blog, Best Family Travel Blog, and Best Preschool Blog. She is a now a Freelance Writer, a Photographer, Co-creator of #ExplorerKids IG community. Host of #FabFridayPost and #ExplorerKids Linkys. And a Kids Yoga Teacher too! Connect with her on Twitter & Instagram @ethannevelyn


  1. 05/05/2017 / 3:52 pm

    We are definitely an outside family. Our kids would never come in if it were up to them.

    • 17/05/2017 / 9:13 pm

      Haha. If there was a tablet in sight next to my kids – they will probably never see day light! lol!

  2. 05/05/2017 / 5:03 pm

    As a teacher and Forest School leader, this is a perfect way to get children outside. #fabfridaypost

    • 17/05/2017 / 9:13 pm

      Cool! Forest School leader – I wish we have a Forest School in Hitchin.

  3. 05/05/2017 / 6:13 pm

    I love this idea! Kids (and adults too!) need to get outside and be active. Not only are they learning the skills that the teachers are implementing outdoors, they are learning healthy active habits.
    Thanks for sharing!

    • 17/05/2017 / 9:15 pm

      Exactly, “learning healthy active habits” – is something that I really want to foster my kids.

  4. 05/05/2017 / 8:24 pm

    I like this Dirt IS Good idea – we try to do this with our children too! #fabfridaypost

    • 17/05/2017 / 9:18 pm

      It’s great isn’t it. I wish we can do it all the time if the weather permits.

  5. 05/05/2017 / 9:59 pm

    Such a great project. On Monday I’ll speak to the powers that be about registering my school. #outdoorbloggers

  6. 05/05/2017 / 10:14 pm

    This is great, my son does forest school once a week at nursery and loves it! But I think we could do with more outdoor play at home for sure! Thanks for the inspiration #FabFridayPost

  7. 06/05/2017 / 10:10 am

    This made me laugh, I used to work for Unilever pre Coombe Mill selling Persil and now I run Country Kids supporting mucky kids outdoors. Some things are just meant to be! #fabfridaypost

    • 17/05/2017 / 9:25 pm

      Oh really! What a small world! I wish there would be Coombe Mill near where we are. x

  8. 06/05/2017 / 8:27 pm

    What a fantastic idea. I have many good memories of being outside as a child and try to give my littleones lots of outdoor time. I hope Ethan’s school joins in with the outdoor classroom #FabFridayPost

  9. 06/05/2017 / 9:24 pm

    I am always talking to people about this. It is such an important thing to consider! I hate how children are just sat behind desks in school, it isn’t a way to learn.. and for that reason amongst others I will be homeschooling my children. Great post Su, and a great thing to be behind #fabfridaypost

  10. 07/05/2017 / 9:11 am

    Such a great campaign. We try to get our kids outdoors as much as possible and never complain about mud and grass stains, they’re the signs of a day well spent in my book. We also love a good treasure hunt!

  11. 07/05/2017 / 11:01 am

    I love this idea so much. I’m a teacher so will be signing our school up, I love to take the children outside for lessons and I know they love it too. A great project!

  12. 07/05/2017 / 5:54 pm

    This is such a great idea! I love that there are people out there still fighting to make sure playtime isn’t completely taken away from kids! It’s so important for people of all ages to get outdoors and explore!

    • 18/05/2017 / 12:36 am

      I really do hope they don’t take away free playtime at school.

  13. 07/05/2017 / 9:53 pm

    This is such a great idea. Encouraging children to go outside and get grubby is so important! It’s par of how they learn about the world

  14. 08/05/2017 / 8:44 pm

    Being outside is so important like you mentioned. We spend most our time in parks going for long walks. It’s fab and the kiddies love it!

    • 18/05/2017 / 12:51 am

      That’s great. Our little kiddos lungs needs as much of fresh air as they can. x

  15. 08/05/2017 / 9:05 pm

    Such a great project. I can’t believe the figures. I took my little boy for a walk by the canal yesterday and he spent the whole day telling his childminder about it. It really hit home that we ought to do it more often x

    • 18/05/2017 / 12:53 am

      I know! It’s shocking isn’t it! Aww… they do remember these little moments more than materials don’t they. That’s so sweet! x

  16. 08/05/2017 / 10:17 pm

    If you asked me before, I would have said no to Dirtisgood! But I can see the good aspect of it. 90% outside is a lot!!!! I would have never imagined that

  17. 08/05/2017 / 10:31 pm

    What a great campaign! Anything that supports getting kids out doors is a campaign I will back whole heartedly!

  18. 08/05/2017 / 10:39 pm

    I think outdoor learning is so important, in trained in forest school which all the kids love!

    • 18/05/2017 / 1:04 am

      That’s what Hitchin is lacking a Forest School. It all seem to be a rather academia area.

  19. 09/05/2017 / 9:11 pm

    Dirt is indeed good. My kids come home from school filthy and I’m happy with that – it means they’ve had a good day. (I’m generally less impressed if they manage to put holes in stuff though!)

    • 18/05/2017 / 1:06 am

      Haha I understand. My boy sometime come back with holes in his uniform too! lol!

  20. 13/05/2017 / 11:26 pm

    90% of life now spent indoors…that’s a really scary fact!! It’s definitely time for people to start embracing the outdoors more.

  21. 16/05/2017 / 4:16 pm

    What a brilliant idea! As a teacher I couldn’t agree more with the idea that children need to be outside more and can learn so so much from it! xx

    • 18/05/2017 / 1:09 am

      It’s great isn’t it. I really do hope there will be a lot of people joining in. xx

  22. 16/05/2017 / 5:04 pm

    I love this campaign we often plan outside days where there is no screen time and a full day of playing and adventures otherwise its so easy to forget to get out there

    • 18/05/2017 / 1:12 am

      That’s great! The trouble with my kids is that after a great day outside – they just want to come and back on the screen! Sigh! … I need to get them out more!

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