Did you know?
- 90% of life now spent indoors
- 1 in 10 children never play outside
- Children’s most regular playtime is at school – and even that is under threat
Play is so important in children’s development, mentally, emotionally, and physically.
Throughout the month of May over on our #ExplorerKids Instagram Community, Sarah (Kipper&Curtains) and I will be working with Persil in helping to promote Outdoor Classroom Day, taking place on Thursday 18th May 2017.
Outdoor Classroom Day is a global awareness day to celebrate and inspire outdoor learning and play, a critical enabler of healthy, happy lives for children. Last year, they had just under half a million children participating in Outdoor Classroom Day across, 3,354 schools in 51 countries!
Michael Follett, an expert on school playtime in the UK, Canada and Australia, and a key member of the Outdoor Classroom Day Advisory Board; comments:
“Play at playtime delivers the ‘Unteachable curriculum’, the essential skills that, however good a school is, can only be learned through experience. Things like teamwork, leadership, resilience, and negotiation. Great playtimes at school can hugely contribute to children’s physical development and mental wellbeing and we lose them at our peril.”
The action for schools is simple – take at least one lesson outside and shine a spotlight on playtime, celebrating how important it is for children. From using natural objects such as stones and leaves to practice numeracy, or creating a treasure hunt to actively explore history on your doorstep, to den building and bug collecting – all to help children embrace learning through play in the outdoors.
Teachers can register their school at here. Parents and supporters can also sign up to get posters and letters to encourage schools they know to get involved. We hope you can join this revolution too!
Outdoor Classroom Day is coordinated internationally by Project Dirt, led in UK by NGO locals and backed by Unilever’s Dirt is Good campaign.
Project Dirt – The Treasure Hunt Challenge
Project Dirt’s mission is to create a vibrant and active online community where individuals, communities, companies and local authorities can share knowledge, advice, best practice and access resources.
We took on the idea of a treasure hunt as our challenge to explore our urban areas. Take a look at our video – perhaps, this will inspire you to do the same too. VDO
In this Treasure Hunt Challenge, we’ve learnt that an outdoor environment can also be a classroom. We learn…
- Outdoor learning engages children with the subject and leads to a greater understanding of nature and surrounding environments. It also has benefits for their mental and physical health, and helps them build peer relationships.
- Opportunities to play not only teach critical life skills such as resilience, teamwork and creativity, but is central to children’s enjoyment of childhood.
For more ideas how to design your own Treasure Hunt, you can log on here.
Whether you’re a teacher, organisation or just someone who cares about childhood, there’s a way to get involved. Teachers can take lessons outdoors on the day and celebrate their playtimes; organisations can help spread the word about the campaign; everyone can join in the conversation on social media. Using #ExplorerKids as mentioned earlier and #DirtIsGood
Our vision is to create a play-friendly world so that all children everywhere can experience play every day. Whether known as OMO, Persil, Skip, Breeze, Ala, Wisk, Surf or Rinso, sold in over 78 markets in your part of the world, you can trust they’ll be there with the superior technology needed to help your family remove those tough stains again and again, so you’re able to enjoy those experiences worry-free.
Outdoor Classroom Day, an initiative we have championed in more than 50 countries to get children all over the world, on the same day, taking at least one lesson outdoors and celebrating the importance of their playtime. Visit here to learn more and join the fun!
Together, we can make sure children everywhere enjoy their childhood and have the foundations they need for the life they want to live.
Professor Peter Blatchford, who has been researching playtime in school for over 20 years responded:
“Playtimes and breaks in the school day, are often viewed negatively by both teachers and parents, but for children its often their favourite part of the day. Children need this time for social games, to develop the skills and the relationships with their peers that will ensure they have a happy childhood – and that they are ready to learn on return to the classroom.”
Cath Prisk, Outdoor Classroom Day Campaigns Director, says:
“Children who love their playtimes love being at school. Celebrating playtime is also celebrating giving our children the best start in life. It isn’t expensive, it isn’t hard work, it just takes a bit of creativity and trust. As part of Outdoor Classroom Day teachers and children share what works in their school grounds, and can have a go at making their playtimes great!”
I repeat teachers can register their school at here. Parents and supporters can also sign up to get posters and letters to encourage schools they know to get involved. We hope you can join this revolution too!
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries and reaching 2 billion consumers a day. It has 169,000 employees and generated sales of €53.3 billion in 2015. Over half (58%) of the company’s footprint is in developing and emerging markets. Unilever has more than 400 brands found in homes around the world, including Persil, Dove, Knorr, Domestos, Hellmann’s, Lipton, Wall’s, PG Tips, Ben & Jerry’s, Marmite, Magnum and Lynx.
Unilever’s Sustainable Living Plan (USLP) commits to:
- Decoupling growth from environmental impact.
- Helping more than a billion people take action to improve their health and well-being.
- Enhancing the livelihoods of millions of people by 2020.
Unilever was ranked number one in its sector in the 2015 Dow Jones Sustainability Index. In the FTSE4Good Index, it achieved the highest environmental score of 5. It led the list of Global Corporate Sustainability Leaders in the 2015 GlobeScan/SustainAbility annual survey for the fifth year running, and in 2015 was ranked the most sustainable food and beverage company in Oxfam’s Behind the
Brands Scorecard. Unilever has been named in LinkedIn’s Top 3 most sought-after employers across all sectors.
Outdoor Classroom Day is led globally by Project Dirt and supported by Unilever’s Dirt is Good brands. is leading the campaign in UK with support from Persil Play for today, prepared for tomorrow.
Join the movement at: www.outdoorclassroomday.com
*This is a collaboration post.